The Greatest Quest: Collecting Promotional Lego Cards

One of the grocery stores in Haltwhistle is called Sainsbury’s, the local outpost for one of England’s most prominent grocery store chains. The store in Haltwhistle is small, especially when compared to the massive stores we are accustomed to in Canada, but this is what we expected from such a rural town in the countryside. What we may not have expected was how much this store would immerse us in English culture in the form of their promotional effort that is sweeping the U.K.

At Sainsbury’s, for every ¬£10 you spend on groceries, you receive a promotional item in return: a pack of 4 Lego Cards.

Each card features a different Lego character. The characters take all different forms. Some are people, such as Sam who is on 2 separate cards; some are animals, such as the Toucan or Polar Bear; some, such as the Alien Villainess and Wolf Guy, are humanoid monsters, creatures not at all for the faint of heart. In addition to the character cards are “Create” cards that feature different machines or animals to build.

The Space Shuttle program doesn’t have to be over when you can make your own!
This Alien Villainess is the stuff of my most suppressed nightmares
This is Sam, an adventurer, bookworm, and handyman extraordinaire.

Only rarely have I been so excited as when I opened my first pack of cards, dreaming of finding a Batman card. Batman was nowhere to be found, but the other characters were way too much fun to neglect the game all together. Now, about 10 packs and 40 cards later, while my search for Batman has still proven fruitless, the magic still hasn’t worn on me. If anything the collecting has gotten even more serious, with most of the other field schoolers joining in the hunt, and the others no doubt soon to follow.

We’re not sure how, but this Wolf Guy is different from a Werewolf. The confusion between the two seems to be a touchy subject for him.
The field schoolers in Edinburgh this weekend will know first hand just how loud this Bagpiper can play!
When Avery works out to her 8 Minute Abs VHS, her outfit looks something like this

But the game goes even deeper. Just last night, as we were all sitting in the living room salivating over each other’s decks, we discovered that when we completely assemble all the cards, we can display them all in order in a special album that tells a story connecting all of the characters! The story follows the adventure of two main characters, Lily and Sam, but the nature of the story is totally unknown until we can fill in the album. This is our quest. We must collect each of the 140 different Lego cards by June 13th, when the promotion ends, or we fail to discover what the story is. The stakes have never been higher, and we feel the pressure.

What do you think the story involving the cards I uploaded could be? And maybe more importantly, do we have your support in this mission? Keep checking the blog for updates in our brave and noble quest.

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